Practical writing for small business owners.
Decision guides, honest takes on AI, step-by-step how-tos, and local stories. New posts every couple of weeks.
What the best plumbing websites do at 2am, and what most of them still get wrong
I went through fourteen plumbing company websites looking for what separates the ones that get calls. One finding surprised me, and one of them undercuts an argument I have been making.
Read the postSmall Business Resources
Practical guides and decision content for small business owners.
The best dental websites do one thing almost nobody else does
I went through a dozen dental practice websites. The ones that convert are not the prettiest. They are the ones willing to publish a number.
Restaurant websites that actually fill tables, and the one thing they all get right
I went through more than twenty restaurant websites looking for what separates the good ones. It is not the photography. It is whether the menu is a web page.
How much does a website redesign cost?
You don't need to search 'web design' if you already have a site. Here's what a redesign actually costs and why it's usually cheaper than starting over.
Google's AI search is changing local SEO in 2026. Here's what SGV business owners need to do now.
68% of Google searches now end without a single click. Here's what that means for your local business and what you can actually do about it.
AI for SMBs
Honest takes on AI for small businesses. No hype.
154,000 tech workers lost their jobs in 2026. Here's what small businesses should take from that.
Microsoft cut 4,800 jobs today. The tech layoff wave in 2026 is real. Here's the honest read on what it means for small business owners in the SGV.
While you sleep: how AI chatbots stop Covina and Walnut clients from clicking away
After-hours leads don't wait until morning. Here's how a simple AI chatbot does lead triage for your SGV business while you're off the clock.
Should your small business website have an AI chatbot?
Most website chatbots are annoying and useless. But there's a version that actually works. Here's when a small business should add one and when to skip it.
What happened when I automated my own follow-up emails
I set up an automated follow-up sequence for my own leads using n8n. Here's what actually happened, what worked, and what I'd do differently.
How-To Guides
Step-by-step walkthroughs for common small business tech tasks.
Google Analytics now shows your Google Business Profile data. Here's how to use it.
Google Business Profile analytics inside Google Analytics: see calls, directions, and bookings in GA, plus which GBP tools are worth using.
How to ask customers for Google reviews and actually get them
Most small businesses know they need more Google reviews. Almost nobody has a system for getting them. Here's a simple process that works.
AI News
What's happening in AI, explained for small business owners.
The US government just forced Anthropic to shut down Fable 5. Here's what that means.
A federal export control directive pulled Claude Fable 5 and Mythos 5 from all users overnight. What happened and whether it matters for your business.
Claude Fable 5 just dropped. Here's what it means for small businesses.
Anthropic released Claude Fable 5, their most capable model yet. What it does, how it compares to GPT-5.5 and Gemini, and whether it matters for your business.
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