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Branding

A logo and identity that fit your business.

Logos, colors, fonts, business cards, and the look that ties it all together. Built to grow with you. Not designed to look outdated in a year.

A real example

Here's what a complete brand identity looks like.

This is The Gridline Company's own brand, built using the same process I use for every client. Logo, color palette, typography, and a business card.

Logo on light and dark backgrounds

Adam · Owner

thegridlinecompany.com

(626) 244-7011

Business card, front

Color palette

Terracotta

#C45A3A

Deep Brown

#2A2421

Sage

#5A6B5E

Warm Tan

#F4ECE0

Soft Terracotta

#E8C4B5

Soft Sage

#C5D0C7

6-color brand palette with hex codes

Typography

Display / Fraunces

Heading Text

Body / Inter

Body copy for web, print, and anywhere in between.

Label / Inter Medium

Category Label

Type system with usage notes

What's included

A real identity, not just a logo.

Most logo packages give you a file and disappear. I deliver everything you need to actually use the brand: colors with hex codes, font choices that work, real templates for the print pieces you'll need.

Logo design

Multiple concepts. Real revisions. A logo you'll be proud to put on a sign.

Color and typography

A palette and font set that works on the web and in print. With instructions on how to use them.

Brand guidelines

A clear document your team or future designers can reference. No more guessing if something matches.

Print pieces

Business cards, letterhead, signage templates, anything else you need to launch.

Branding pricing

Start with a logo. Add the full system when you're ready.

Super value

Logo Express

$200

A clean, professional logo without the full identity package.

  • Single logo concept
  • Up to 1 round of revision
  • 3-color palette suggestion
  • Final files in standard formats
  • Delivered in about 1 week

Best for

Tight budgets that just need a logo, fast.

Logo + Basics

$500

A logo and the basics to use it consistently.

  • Custom logo design (3 concepts)
  • Color palette
  • Font recommendations
  • Basic 2-page style guide
  • Final files in all needed formats

Best for

New businesses that need a logo to get started.

Recommended

Full Brand Identity

$1,400

Logo plus the complete identity system and the print pieces to launch.

  • Everything in Logo + Basics
  • Full brand guidelines document
  • Business card design
  • Letterhead and email signature
  • 2 print templates of your choice
  • Social media profile graphics

Best for

Businesses launching or rebranding.

Save 10% to 20% when you bundle branding with web design. See all bundles →

Common questions

Can I start with just a logo?

Yes. Logo Express is built for businesses that need a clean professional logo without a full identity project. If you need the full system later, we can build from there.

What files do I get?

You get the practical files you need for web, print, and social use. That usually includes PNG, SVG, PDF, and source files where appropriate.

Do you handle business cards and print pieces?

Yes. The larger branding packages can include business cards, letterhead, email signatures, social graphics, and other launch materials.

Can branding be bundled with a website?

Yes. Branding and web design overlap a lot, so bundling them is cheaper than doing them as separate projects.

Want to talk?

Free 30-minute chat. I'll listen, ask questions, and tell you what I think you actually need. No quota, no pressure.