The 50-item website launch checklist.

Google shows this in search results. Duplicate titles tank rankings.

This is the snippet under your link in Google. Make it compelling.

More than one confuses search engines about what the page is about.

Helps screen readers and search engines understand structure.

Typos on a launch page tell visitors you don't care about details.

Inconsistent voice reads as unprofessional or fake.

About pages are the second most-visited page on most sites. Don't waste it.

Missing or vague contact info kills trust instantly.

Visitors who can't find a price or a next action bounce.

Required for most form submissions, payments, and ad platforms.

Universal expectation. Breaking it is unforgivable.

Most visitors arrive on a phone. Test it on a real one.

Tells the visitor exactly what happens when they click.

Most visitors won't scroll. Give them a path to act immediately.

Accessibility plus readability. Use a contrast checker.

Smaller text triggers iOS zoom-in on form fields, hurts readability.

Apple and Google's accessibility minimum. Smaller frustrates thumbs.

Test in 4 viewports before launch. Don't trust dev tools alone.

Tells Google what pages exist and which to crawl.

Misconfigured robots.txt can de-index your whole site.

Powers rich results in Google and AI overviews.

Prevents duplicate content issues from URL variations.

Skip this and you lose every backlink and Google rank you had.

Broken links waste crawl budget and frustrate visitors.

Broken outbound links signal a poorly maintained site.

Controls how your link looks when shared on social media.

Same idea, optimized for Twitter and X.

Tiny detail. Looks unfinished without it.

Google's main loading speed metric. Slower hurts rankings.

Measures whether content jumps around as the page loads.

Measures how snappy the site feels when clicked or tapped.

Unoptimized images are the number one cause of slow sites.

Prevents layout shift as images load.

More JS means slower interactivity, especially on cheap phones.

Anything that blocks initial render hurts LCP.

Don't make the browser load images nobody scrolls to.

Required for screen readers. Also helps SEO.

Placeholders disappear when typing, leaving users lost.

Plenty of people don't use a mouse. They still need to use your site.

Lets keyboard users skip past the nav to the actual content.

Catches most common issues automatically.

Required for SEO and form submissions. Browsers flag http now.

Protects against common browser-based attacks.

Public forms get spam within hours of going live without protection.

Catastrophic if leaked. Use a secret scanner before publishing.

Without data you can't know what to improve.

Page views alone don't tell you if the site converts.

Free tool that tells you what queries you rank for and any issues.

Inconsistent links across profiles confuse customers and tank SEO.

Free advertising. Every email you send becomes a referral.